[VIDEO] February Economic Webinar: Printing Shipments and Marketing Trends
In this webinar, Dr. Joe Webb, WhatTheyThink’s Economics and Research Center Director, brings us his monthly overview of the printing industry’s economic landscape (including some post-election data). He lays out economic data showing what we already know: While certain aspects of the print industry are strong, the overall commercial print industry has areas of concern.
Dr. Webb then talks about the first of five aspects of the “Third Wave” of marketing technology. He says that printers should become immersed in communications technologies to “move to a modern way of engaging the marketplace.” This “Market Immersion” means becoming PRE-ACTIVE: We need to not only anticipate what our customers need today, but also what they will need in the future.
The webinar is about 35 minutes long and is well worth your time.
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After you watch Dr. Joe Webb’s presentation, let’s talk about it in the comments.
Where do you disagree? What do you see in your business?
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