[VIDEO] April Economic Webinar: I’ve Got Good News and Bad News

It’s time again for WhatTheyThink’s monthly economics webinar. These monthly webinars look at the latest economic statistics from a printer’s perspective. In this episode, Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center, gives us an economic update (confidence still up, but retreating a little bit) as well as some insight for the road ahead.

This month’s topics include::

  • Printing Shipments: A Tough Six Months
  • Printing Profits: Big Printers, Big Write-downs
  • Episode IV of “The Third Wave: Technology Is Art as Opportunity” (Catch it now!)

So, do you want to hear the good news first, or the bad news? Well, I always prefer the bad news first, so here it is:
February’s commercial printing shipments were NOT GOOD – last 6 months are down 5.3% compared to last year. And based on history and patterns of the past, March will be weak as well. But it’s mostly the largest printers who are having write-downs (it could be that, due to a belief that there is going to be a reduction in corporate taxes, large printers may have pushed their write-downs into 2016).

What’s the good news? Well, income for small- and medium-sized printers are better than the numbers for the larger printers. Smaller printers are having more success adapting to the rapidly-changing marketplace.

And finally, in his “Third Wave” update (“Technology Is Art as Opportunity”), Dr. Webb hammers home the message that Process is a tool, not a business. Printers must make their processes adaptable to a rapidly-changing marketplace. If they don’t… (I’ll let you finish that sentence.)

So take 35 minutes to become well-informed. You’ll be glad you did.


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