Facebook Retargeting

[Podcast #8] Retargeting with Facebook Demystified

Welcome back to the second episode of our three part series on Facebook! If you missed the first part of the series or you want to go and listen to it again, you can check it out here!

Have you ever visited a website, perhaps shopping for shoes, put the item in your shopping cart but didn’t actually finish the transaction? Maybe you got distracted or lost the gusto to pull the trigger and buy the product. Later you’re bored, meandering on Facebook and those same shoes pop up on your newsfeed! How did Facebook know you wanted those shoes!??

If you want to incorporate this type of cross channel ad retargeting in your own marketing campaigns then this week’s podcast episode is a must-listen! It doesn’t matter if you’re a B2B or B2C marketer, Facebook will be able to match the leads that you are interested in against their 1.5 billion users and build a custom audience for your campaign.

Here is what we will cover in this episode
1.) Email Custom Audiences – What they are and how to build them.
2.) Website Custom Audiences – How to catch “looky-loos” on your websites and convert them into real, paying customers
3.) Multi-Channel Marketing – How to combine Social Media, Direct Mail and Email into a cohesive marketing campaign.

Resources Mentioned in this show:

Facebook Custom Audiences – Learn more about Facebook Custom Audiences

Example of our daily lead scoring:
Lead scoring ex

Thanks For Listening!

Thanks for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

If you enjoyed this episode, please share it using the social media buttons you see in this post. See you next time!

Mackenzi Farsheed

Mackenzi Farsheed

MindFire marketer, yoga enthusiast, lover of health and fitness, and passionate about family and friends.

I believe that our challenges present our biggest opportunities, that being positive and leading with a smile is the best way to live, and my goal is to constantly be learning and growing every moment of every day!

Mackenzi Farsheed

Comments (4)

  1. Pingback: Using Facebook Lead Ads for Lead Generation | MindFire Studio Blog

  2. Hey great episode! You mentioned how to catch the “looky-loos” but I can’t find the “snippet of code” I should include in my website. Could you provide some screen shots? Thanks!

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