January Economic Update: The 2017 Economy, Print and the Emerging Third Media Wave
Mercedes-Benz Financial Services USA Uses Personalized URLs (PURLS) and Landing Pages for Customers
In a recent update on Automotive News, details of Mercedes’ IT and marketing overhaul revealed many upgrades, including the company’s roll-out of PURLs and personalized sites for customers. The new features (which allegedly took five years to complete) are viewed…
[VIDEO] WhatTheyThink “2017 US Economy Outlook and Commercial Printing Forecast”
Does your livelihood depend on the Print market? Ours certainly does … which is why we bring you an information-rich webinar from WhatTheyThink titled “2017 US Economy Outlook and Commercial Printing Forecast.” If you’re worried about the economy, then you’ll…
Make Print Great Again
Without even consulting the neighborhood psychic or reading the tea leaves, one thing that appears certain is that the election of Donald Trump will make 2017 an unpredictable year. Before you judge this post as political commentary in support of…
Not So Fast: Print Ain’t Dead Yet (AKA Direct Mail Outperforms Digital Channels by 600%)
If you think direct mail is dead, I say you, my dear reader, may have your head in the “cloud”. Before you call me crazy, consider the following: The Direct Marketing Association recently reported that direct mail’s response rate…
[Podcast #29] What to Do AFTER a Show to Maximize Your Trade Show and Guarantee Your Success
For this last Episode in our mini-series, Dave and I talk about what to do after a show to Maximize your Trade Show and Guarantee your Success. Folks, this is where the rubber meets the road. It’s where all your…
[Podcast #28] What to do DURING a Show To Guarantee Success
This week’s Episode is about what to do DURING a Show to guarantee success. This could be a Trade Show, an Event, really anything where you’re trying to drive attendance — take a moment to think about the following scenario:…Learn to Drive Traffic with this Pre-Show Marketing Campaign Demonstration
In Episode 27 of Pixels & Ink, we outlined all the things we do before a Trade Show or Event to guarantee our success. One of the things we described was a pre-show email marketing campaign we run to find…
[Podcast #27] How to Guarantee Trade Show Success: What to do BEFORE the show!
We’re back with the 2nd part in our mini-series on How to Guarantee Trade Show Success, and today’s Episode is all about what to do before the show or event to ensure your success. If you recall from listening to…