MindFireInc®, a founding member of Dscoop and a Diamond Sponsor of this year’s annual conference in Orlando, FL., is hosting a special educational session titled: “How to Use Marketing Automation to Seamlessly Integrate Print into Digital Marketing Campaigns.”
Gershon Alon, Workflow Solutions Manager at HP Indigo, Lisa Arsenault, President at McArdle Solutions, and Joe Manos, Executive Vice President at MindFireInc, will present this one-hour session on March 6, 2014 at 11:15 am, at Osceola Ballroom B.
During this information-packed presentation, attendees will learn how they can easily integrate print with other channels in their customers’ marketing campaign workflow. In addition, two successful case studies will be reviewed in detail. Attendees will see the campaign specifics, and gain actionable insights on:
- How McArdle Solutions used marketing automation technology and created a multi-channel multi-touch campaign to help a national healthcare institute get more professionals certified.
- How PIP Printing of Peoria, IL, increased their sales team productivity with an automated lead nurturing campaign, using triggered direct mail and email.
Attendees will discover the new ways that successful print and marketing service providers are using marketing automation to generate high-profit recurring print revenue.
This session is open to all Dscoop9 attendees. Join us and learn how to:
- Find customers that benefit from marketing automation and sell them more profitable services.
- Increase your print revenue through the innovative use of direct mail in conjunction with email, text, voice, social and web channels.
- Create a predictable recurring revenue stream by offering “ongoing” lead generation and lead nurturing campaigns.
Attendees will learn all they need to know about how to start growing their revenue with marketing automation.
MindFireInc’s innovative new marketing automation software, MindFire Studio, allows print and marketing service providers to create marketing campaigns that provide a highly personalized and unified experience across multiple channels, enabling the growth of revenue by driving more qualified leads to sales teams.
Through the MindFire Studio integration with the HP SmartStream family of products, printing a direct mail piece is now as easy as sending an email. Visit http://www.mindfirestudio.com to learn more and create your free trial account today.