Marketing Automation as You Know It Is Dead
Having just returned from MarTech Boston, one thing’s clear: marketing automation is in need of serious attention.
Put simply, traditional solutions are failing you in multiple ways.
At the event, which brought together the industry’s top marketing and technology practitioners, we heard folks say “I’m only using 10% of Marketo, yet paying thousands p/month, and still dying from a lack of fresh leads.“
Or, “Even though Eloqua is like email on steroids, we can’t seem to get a response because everyone’s inbox is so crowded!“
And, “For what I pay for my marketing automation system, I could get the same value for a few hundred dollars p/month. Is there something wrong with me?!“
No, friend. There’s nothing wrong with you.
Traditional marketing automation has failed you because it hasn’t kept up with changes in consumer behavior and new marketing techniques.
At the event, Jon Miller (one of Marketo’s founders) said it well: “Today’s solutions (HubSpot, Pardot, Eloqua, Marketo, and so one) were all created 10 to 15 years ago.”
In his view, they’re old systems. He’s surprised they’re still around.
Today’s solutions (HubSpot, Pardot, Eloqua, Marketo, and so on) were all created 10 to 15 years ago.
They’re old. I’m very surprised they haven’t been disrupted.
(Jon Miller, Marketo Co-founder)
It’s for these reasons marketing automation (as we’ve known it) is dead.
But it doesn’t mean there isn’t hope. What’s required is marketing technology that combines new forms of digital with battle-tested tactics like direct mail.
These types of campaigns are proven to increase leads and sales at an affordable rate.
And that’s what MindFire can do for you.
If at the end of the meeting, you feel we wasted your time, we’ll send you a $100 Amazon Gift Card, no questions asked.
What do you think? Do you agree with the MarTech attendees that in many cases HubSpot, Pardot, Eloqua, Marketo, and so on cost too much for the results they produce? What are you using instead?
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