HP and MindFire Studio Make Printing a Direct Mail Piece as Easy as Sending an Email

At Dscoop8, MindFireInc co-hosted a presentation with HP on Thursday, February 21, showcasing the new integration between MindFire Studio marketing automation software and HP SmartStream family of products. The presentation was received exceptionally well by Dscoop8 attendees. I will post more about this integration in future. Below you can find the presentation slides. Check them out and you will:

  • Learn about the unique opportunities marketing automation presents to digital printers
  • See how to incorporate personalized direct mail within multi-channel marketing campaigns
  • Learn to deliver more value to your clients and generate more profit-per-project on your HP Indigo Digital Press
  • Understand how the integration increases productivity and reduces turn-around time by automating the process of VDP composition and submission

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