[Podcast #41] How to Ethically Steal Content That Has Already Been Proven to Work
Marketing is a marathon not a sprint. That means that in order to start seeing results from your marketing efforts, you must be delivering high-quality, educational content, on a consistent basis over a long period of time. The problem is, that creating the content is a lot of work. It costs a lot of money, takes a lot of time, and quite frankly, is really hard to do. That’s why, in this weeks Episode, we’re going to teach you how to ethically steal content that has already been proven to work!
Many businesses want to do content marketing. They know how successful it can be, they’ve heard examples where it’s generated tons and leads and sales, but either they don’t start because they don’t have the resources, or if they do, they end up stopping, because it’s really challenging to sustain.
Not only does it take a lot to produce, but what about even the fact that you need to be continually coming up with new topics that will resonate with your audience?
About three years ago, we at MindFire set out to use content marketing as a way to generate leads. We were gung-ho! We started coming up with great topic ideas and began creating a lot of content. We wrote eBooks, created case studies, produced blog posts, started this podcast, designed 1-page fact sheets, and the list goes on. To our excitement, after a consistent effort, we started to see results… incredible results. Just look at the graph below. That arrow points out when we started. After month 7, We even had to turn down our lead flow because we were generating “too many” leads for our team to handle.
Sounds like a content marketing success story, right? Well yes, until you get to the part of the story where we tried to sustain and scale…and ultimately failed. It was great at first, but over time we realized it was costing us a ton of money and taking us way too much time to come up with new content that resonated. It began taking more effort to come up with new and interesting topics and we started fatiguing on the content we were producing. We knew there had to be a better way.
We knew that content marketing worked, we knew we wanted to do, and we knew how to do, but we simply could not continue to produce high performing content with the time and resources we had. And
Discovering this tactic has been a game changer for us and has allowed us to consistently generate leads from ongoing content marketing for more than a few years now with way fewer resources and in a lot less time.
Please listen to the Episode, apply it to your business, and leapfrog forward in your marketing. Spend less money and time on your marketing content, yet get consistently fantastic results.
We know you can succeed!
Below are the resources mentioned during the Episode:
Click here to see how we used Sniply to put a call to action at the bottom of an article on how Mercedes Benz used Personalized URL’s in their marketing This was the article we discussed in the session! Note: We did not write this article, yet we’re using it to generate leads for MindFire!
Want to see Dave playing Piano? Well there he is…
I believe that our challenges present our biggest opportunities, that being positive and leading with a smile is the best way to live, and my goal is to constantly be learning and growing every moment of every day!