Dscoop9: Another Successful Milestone for Members, Partners, and The MindFire Team
The 9th Dscoop annual conference was another success for Dscoop members, partners, and MindFire. We showcased our HP SmartStream Print App which was very well received by the community. The HP and MindFire Studio integration allows users to generate a personalized direct mail and send it automatically to an Indigo press for print production. The integration offers printers new ways to increase their high-value print pages, and helps marketers tap into the power of true multi-channel communication, off-and-online. It’s a win-win!
The event’s creative message this year was “Break the mold” – inviting print professionals to think outside of the box to find innovative use cases of print as a key communication medium in today’s digital word. We too asked the attendees to unleash their creative minds and participate in our promo campaign by answering the following two questions to enter to win a $1000 prize:
- What would you do with your $1000 prize?
- What do you think is the most innovative way to integrate print into a marketing campaign?
The response to our campaign was outstanding! We got hundreds of response cards filled with so many creative ideas:
In addition, Gershon Alon, Workflow Solutions Manager at HP Indigo and Joe Manos, MindFire’s Executive Vice President, hosted an education session called, “How to Use Marketing Automation to Seamlessly Integrate Print into Digital Marketing Campaigns.”
They presented information on how you can use marketing automation technology to generate high-profit recurring print revenue by making direct mail an integral part of your customers’ marketing campaign workflow.
Whether you were able to attend the session or not, we figured having access to the presentation may be useful:
If you have any questions about the HP and MindFire Studio integration, or if you’d like to learn more about the benefits of marketing automation for your business. Feel free to contact us any time. We are happy to help!
by Ramin Zamani
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