DirectMail.com Unveils New Marketing Automation Solution Powered by MindFire
Expanded Technology Offering Will Support Growing Demand for Cross Channel Marketing Campaigns.
DirectMail.com™ (DirectMail.com), a recognized leader in data-driven solutions for mid-market and enterprise organizations, today announced a new partnership with MindFire to provide new marketing automation capabilities that will fully integrate direct mail, digital, email and social media marketing.
As the adoption of marketing automation continues to grow rapidly among marketers, print and marketing service providers have tapped into the power of MindFire marketing technology in order to grow their revenue by offering high-profit marketing services and build deeper relationships with their clients.
The new capabilities in MindFire’s flagship product, MindFire Studio, enable print and marketing service providers to further differentiate themselves by offering unique services that meet their clients’ most sophisticated marketing needs. This new solution will allow marketers to implement fully integrated trigger based campaigns to support acquisition, retention and ongoing CRM programs. Additionally, these campaigns integrate and automate coordinated email, direct mail, social media, targeted digital display and mobile marketing efforts.
Campaigns are managed through an enhanced User Interface and Contact Profile View, and provides the ability to create fully-customized Reporting Dashboards. Built into the platform is a seamless integration with any third-party applications using Cloud Connect, improved email deliverability with Email Preview and Spam Analysis Reports.
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“We have significantly increased our strategic offering by developing and deploying multi-channel marketing campaigns that integrate print with other digital channels to improve marketing results. Our technology and data solutions offering continues to expand to stay on the forefront of a quickly evolving marketing landscape and to meet client demand,” said Price Anderson, VP of Sales and Marketing at DirectMail.com.
“We have significantly increased our strategic offering by developing and deploying multi-channel marketing campaigns that integrate print with other digital channels to improve marketing results. Our technology and data solutions offering continues to expand to stay on the forefront of a quickly evolving marketing landscape and to meet client demand.”
~ Price Anderson, VP of Sales and Marketing at DirectMail.com.
To read more about these and other new capabilities and learn how you and your team can grow your revenue using marketing automation technology, visit: www.directmail.com.
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency and Creative Services, Analytics, Data Products and Technology, Digital Marketing, and Production services. For over 40 years, DirectMail.com’s unique GeoInsight Engine and Intelligent Marketing Process have grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 marketing and digital professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products fuel the marketing and CRM efforts of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit DirectMail.com or call 1-888-690-2252.
301-855-1700 ext. 2330
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