What’s New in MindFire Studio (and How it Can Help You and Your Clients Improve Your Marketing Results)We're excited to introduce a suite of new and powerful features in MindFire Studio, each of which we believe can help you be a better marketing service provider and improve your clients marketing campaign results. In this post, I am going to give you a brief overview of each new functionality and highlight how it can help you better meet your clients' marketing needs.
New and Improved Contact Profile ViewClick on the image to enlarge. We have totally revamped the Contact Profile view with one single and important goal: Enabling you and your clients to quickly and easily understand who your contacts are and what they do.
See How Your Peers Make Money Using The New Features In MindFire StudioJoin us for a free webinar and learn how other print and marketing service providers generate revenue by leveraging some of the newest features in MindFire Studio. We have invited a panel of service providers to share how they are using marketing automation technology to develop a stronger relationship with their customers and create a profitable source of new revenue. Register now!
Marketing Corner Webinar: How We Use Marketing Automation at MindFire
I’d like to introduce our NEW training webinars, Marketing Corner, where we share how we use marketing automation to run our own marketing campaigns.
What is Marketing Corner?Marketing Corner is a new free training webinar series hosted by MindFire to help print and marketing professionals learn techniques and best practices on how to use marketing automation to create effective marketing campaigns. We'll do this by sharing real-world examples of marketing campaigns that we run at MindFire. We take you to a behind-the-scene tour on how we use our software, MindFire Studio, to build and manage our campaigns. Here's what is being covered in the very first Marketing Corner, happening Tuesday, July 1st at 11 am PDT:
- Managing (un)subscriptions with a master program
- Using template(s) to boost your productivity
- Advanced Target Audience segmentation using “Goals” and “Scores”
- Introducing the new dashboard in MindFire Studio
How McArdle Uses Marketing Automation to Win New Business with Self-Promotional CampaignsJoin Lisa Arsenault, President of McArdle (a Bloomberg company), and Joe Manos, Executive Vice President at MindFire, for a free educational webinar and learn: The four areas of self-promotion that Lisa and her team leverage for new business growth. How to build…
Agency Helps Casino Client Win Big with a Multi-Channel Campaign
Ideas + Technology: The Recipe for Agency SuccessJoin us for a free webinar and learn how a marketing communication agency based out of beautiful Tulsa, Oklahoma, one2one Marketing, division of JD Young, helped their long-time client, River Spirit Casino, generate $1,500,000 in additional play with this award-winning campaign, themed "Summer of Love".
Use This One Simple Technique to Help Your Sales Team Sell More
Your sales team meet with many prospects several times before they can close a deal. You can help them be more productive by letting them automatically send samples of your work and follow up messages, along with a compelling promotional offer, to their qualified prospects.
Watch this short video to see how PIP Print and Marketing of Peoria, IL is using an automated lead nurturing campaign to “automagically” send 2 emails, a tri-fold mailer, a dimensional tube-shaped mailer, a brochure, and a pop-out mailer -- within 30 days after meeting with their sales reps.
All marketing pieces lead the prospects to claim a free 24 x 36 print on a personalized landing page where they see how they can “Make a bigger impression with PIP”.